You’ve probably heard this before: “If you’re going to start a business, you need to niche down. Pick one problem. One outcome. One audience.” But here’s the thing… Human beings aren’t niche. They carry trauma and ambition. Confidence and self-doubt. Healing and growth—all at the same time. This is why I love hypnosis and NLP. Because these tools don’t limit you to solving one thing. They allow you to meet people where they are… And help them shift whatever’s holding them back. Whether you’re...